In 2010, close to its XX anniversary, the Andalusian Institute of Technology, IAT, was in need for a corporate video to showcase the success and evolution of a project intended to support the dvelopment and modernization of Andalusian companies. The biggest challenge was to retain the viewers attention despite the fact that the corporate video was surpassing the recommended 4 minute limit reaching up to 13 minutes. This was due to the big amount of content considered esential by several leaders of the institute, which went trough an intensive synthetic process, beside several interviews of actual and past leaders troughout its history. Another goal was to show the whole variety of sectors covered as well as all its services. Therefore it became essential to achieve a dinamic style mixing staff and client interviews, motion graphics, 3D, video recording, etc.