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Roberto Torreta – eyewear

Federópticos, one of the leading optics in Spain, asked Filogullari to create a one-minute piece for Roberto Torreta, which is an outstanding brand inside their marketing group. The spanish fashion brand by designer Roberto Torreta started in 1972 but it was not until february 2003 when he began a collaboration with Grupo Federópticos in the design of sun and reading glasses. Cibeles was the show where Roberto Torreta's first collection of sunglasses was presented. Since then, it was not until 2015 when the first video presentation was made for their eyewear design in collaboration with Filogullari. Regarding the instructions to develop the project, this is another rare occasion where a marketing director just says: "freestyle", which is an excellent opportunity to explore new creative ways while giving free rein to creative professionals. Being an urgent project, the only limit was the usage of existing materials from photo shoots, fashion shows, and making-offs. The piece was basically intended for on-line dissemination purposes and especially for the screening during events.